Besides branding, the Gotham typeface has been used in the Obama Presidential Campaign of 2008 and the One World Trade Center tower.Featuring a tall x-height and wide apertures, the Gotham font is highly legible.The Gotham font family has been used in many rebranding efforts like Cartoon Network, Twitter, Tom Ford, and Chanel.
GQ commissioned Tobias Frere-Jones to design a masculine font.Inspired by mid-20th century signage found in New York.Gotham is one of the latest geometric sans serif fonts to take on the world. The urban landscape inspiration and the perfect basic engineering of each character have made Gotham one of the most used typefaces of the early 21st century. It was designed by Tobias Frere-Jones and based on lettering found around New York. Gotham is one of the most well-known typefaces of our time.
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